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eSSENTIAL ACCESSIBILITY Crisis Centre

Media relations support

We provide guidance and support to faculties and departments who want media coverage for their initiatives, projects and events.

We serve as the university’s primary contact for local, regional, national and international media organizations. This includes: 

  • Researching and developing media lists.
  • Drafting and distributing media releases and advisories to the appropriate outlets.
  • Co-ordinating media interviews including interview preparation.
  • Promoting university experts via proactive and reactive media relations.
  • Monitoring and reporting university news coverage.
  • Developing institutional key messages and subject matter talking points.
  • Developing media relations strategies including crisis communications and issues management.
  • Identifying appropriate spokespeople and subject matter experts.
  • Determining appropriate media relations strategies to support different campus initiatives. 
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